In the world of frozen desserts, one name has been steadily gaining recognition: Yasso. Known for its creamy, Greek yogurt-based frozen treats, Yasso has carved out a unique niche in the market. But as the brand grows in popularity, many are left wondering: Who owns Yasso? In this article, we’ll explore the history of Yasso, its current ownership, and what the future holds for this beloved dessert brand.
Overview of Yasso
Yasso is a frozen Greek yogurt brand specializing in better-for-you frozen desserts. The company was founded in 2009 by childhood friends Drew Harrington and Amanda Klane, who aimed to create a low-calorie, high-protein dessert option that still tasted indulgent. Yasso is primarily known for its frozen Greek yogurt bars, which come in a variety of flavors like Black Raspberry Chip, Mint Chocolate Chip, and Chocolate Chip Cookie Dough.
In recent years, the company has expanded its product line to include frozen Greek yogurt sandwiches, chocolate-dipped bars, and Poppables, which are bite-sized frozen Greek yogurt snacks. Yasso’s products are widely distributed across the United States in major grocery and club stores. In 2023, Unilever acquired Yasso, adding the brand to its portfolio of premium ice cream and frozen dessert brands.
Who Owns Yasso?
So, who owns Yasso? As of 2023, Yasso is owned by Unilever, one of the world’s largest consumer goods companies. Unilever acquired the brand to expand its portfolio of frozen desserts and strengthen its presence in the health-focused snack market.
Unilever is no stranger to the frozen dessert industry. The company already owns iconic brands like Ben & Jerry’s, Magnum, and Talenti. The addition of Yasso allows Unilever to tap into the growing demand for nutritious, guilt-free treats. By acquiring Yasso, Unilever aims to reach a wider audience and diversify its product offerings.
The acquisition of Yasso is part of a broader trend in the food industry. Large corporations are increasingly interested in acquiring smaller, niche brands that appeal to health-conscious consumers. Yasso’s success in combining flavor with nutrition made it a prime target for acquisition.
For Yasso, joining the Unilever family offers significant advantages. With Unilever’s vast resources and global distribution network, Yasso can scale its operations and reach new markets. The brand can also leverage Unilever’s expertise in product development and marketing to fuel its growth.
Ownership History of Yasso
Before its acquisition by Unilever, Yasso was an independently owned company. Amanda Klane and Drew Harrington, the brand’s founders, played a hands-on role in the business, from product development to marketing. Their entrepreneurial spirit and passion for innovation laid the foundation for Yasso’s success.
In its early days, Yasso relied on grassroots marketing and word-of-mouth to gain traction. The brand’s focus on high-quality ingredients and creative flavors helped it stand out in a crowded market. Over time, Yasso attracted the attention of investors who saw its potential for growth.
In 2018, Yasso received a significant investment from Castanea Partners, a private equity firm specializing in consumer brands. This partnership allowed Yasso to expand its product line, enhance its branding, and increase its distribution. The investment also set the stage for further growth, making Yasso an attractive acquisition target.
Unilever’s acquisition of Yasso in 2023 marked a turning point for the brand. While the founders no longer own the company, their vision continues to guide its operations. Under Unilever’s ownership, Yasso remains committed to its mission of delivering delicious, nutritious desserts.
Yasso’s Growth and Market Presence
Yasso’s rise to prominence is a testament to its ability to meet consumer needs. As more people prioritize health and wellness, the demand for nutritious snacks has skyrocketed. Yasso’s Greek yogurt-based treats offer the perfect balance of indulgence and nutrition, making them a popular choice for health-conscious consumers.
The brand’s growth has been fueled by its innovative approach to product development. From classic flavors like chocolate chip cookie dough to unique offerings like coffee brownie bliss, Yasso has something for everyone. The company’s commitment to flavor and quality has earned it a loyal fan base.
Yasso’s marketing strategies have also contributed to its success. The brand leverages social media, influencer partnerships, and engaging campaigns to connect with its audience. By staying in tune with consumer trends, Yasso has managed to stay ahead of the competition.
Notable Products from Yasso
Yasso has become widely recognized for its innovative range of frozen Greek yogurt treats that blend indulgence with nutrition. Its flagship product, the frozen Greek yogurt bars, comes in a variety of flavors like Mint Chocolate Chip, Sea Salt Caramel, Cookies & Cream, and Birthday Cake, each offering a creamy taste with fewer calories and higher protein than traditional ice cream.
Beyond bars, Yasso has expanded into sandwiches, bite-sized frozen snacks, and seasonal limited-edition flavors, appealing to both health-conscious and adventurous eaters. With options that balance flavor, fun, and wellness, Yasso continues to set itself apart in the better-for-you frozen dessert space.
The Future of Yasso
Under Unilever’s ownership, the future of Yasso looks bright. With access to Unilever’s resources, Yasso is well-positioned to expand its product range and enter new markets. The brand can also tap into emerging trends, such as plant-based and dairy-free desserts, to stay ahead of the competition.
Innovation will continue to be a driving force for Yasso. The brand’s commitment to creating delicious, nutritious treats ensures that it will remain relevant in a rapidly evolving market. By staying true to its roots while embracing new opportunities, Yasso is poised for long-term success.
As part of Unilever’s portfolio, Yasso can leverage its parent company’s expertise in sustainability and social responsibility. This alignment with consumer values will further strengthen the brand’s appeal and solidify its position as a leader in the frozen dessert industry.
Conclusion
Yasso’s journey from a small startup to a household name is an inspiring story of innovation and perseverance. Now owned by Unilever, the brand is set to reach new heights while staying true to its mission. With its delicious, health-focused treats, Yasso continues to delight consumers and redefine the frozen dessert market.
Today, it’s Unilever. But the heart and soul of the brand remain rooted in the vision of its founders, who set out to create a dessert that’s as good for you as it is delicious. And with Unilever’s support, Yasso’s best days are undoubtedly still ahead.
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FAQs
Is Yasso still independently owned?
No, Yasso was acquired by Unilever, but it continues to operate under its original brand identity.
Does the Yasso ownership change affect its products?
No, Yasso still offers the same frozen Greek yogurt bars and flavors, with a focus on health-conscious indulgence.
Where is Yasso headquartered?
Yasso’s headquarters is located in Boulder, Colorado.
Did Yasso get sold?
Yes, Yasso was sold. In 2023, Unilever, the global consumer goods giant, announced that it was acquiring the frozen Greek yogurt brand. The acquisition was completed later that year.
